It takes a lot to make the jaded technology press crack smiles at a press conference, but there were toothy grins all around Monday when a tall, well-muscled, Batman character suddenly appeared onstage to help Samsung introduce its new 830 Series of ultrafast SATA 3.0 solid state drives.
Not only are the 830 Series 2.5-inch SSDs slimmer (7mm) and twice as fast than Samsung’s 470 Series SSDs, they come with a code for a free download of the PC version of Batman: Arkham City, a new video game from Warner Bros. The game, which launched last week, usually sells for about $50.
“The game will boot in a flash,” said Reid Sullivan, senior vice president for mobile entertainment for Samsung Electronics America just after the onstage visit from the caped crusader.
Samsung is marketing the drives as affordable upgrade options for performance-hungry gamers as well as anyone who can benefit from the inherent speed advantage of SSDs over standard rotating disk hard drives. One chart displayed at the conference showed that gamers can expect to boot their PCs and get into their games twice as fast with a PC with one of the new SSDs than with a standard hard disk.
The 830 Series SSDs offer read speeds of 520 megabytes per second and write speeds of 400MB/sec and come in 64GB ($130), 128GB ($200), 256GB ($430) and 512GB ($850) versions. They also come with Norton Ghost for duplicating data from one drive to another and Drive Magician for maintaining top performance from the SSDs.
The 830 Series drives come in a fairly attractive metal casing for an internal drive and will fit in many of today’s new ultrathin notebooks, said Samsung representatives.
All drives come packaged with the cables and drive cages needed for installation in a laptop or a desktop. They also come with USB to SATA cables that essentially turn them into external drives, thus making it possible to copy data to and from a computer before they’re actually installed.
“It’s really not that hard to install. Once you’re inside [your computer] you kind of can’t mess it up,” said N’Gai Croal, founder of consulting firm Hit Detection. Croal was part of a panel discussion of SSDs and video games.