Victim of Bad Timing, Sol Republic Pulls ‘Headphone Shootout’ from 2013 CES

“In light of Friday’s tragic event, we are updating the venue for our CES press event.
We are deeply saddened and our thoughts remain with the families
of all those affected during this time.” — Sol Republic

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The 2013 International CES, the nation’s largest consumer electronics trade show, doesn’t arrive in Las Vegas until next month, but the effects of the Dec. 14 grade-school mass shooting in Newtown, Conn., have already reached forward and caused headphone maker Sol Republic to cancel a press event which would have been staged at a gun range.

Sol Republic, maker of fashionable and customizable headphones, had scheduled a Jan. 6 media-only event in which the press would have been invited to The Range 702, which bills itself as “the largest indoor shooting facility in Nevada.”

Note: Original invite: Press event will NOT be held at the gun range.

Original invite to Sol Republic “headphone shootout” event. The press preview will no longer be held at the gun range out of respect for those affected by Dec. 14 mass shooting in Newtown, Conn.

The event, booked long before the Dec. 14 mass shooting, would have included a preview of Sol Republic’s upcoming audio products and a chance for attendees to take target practice with the chance to win Sol Republic headphones.

Unfortunately the invite arrived in journalists’ email inboxes on Dec. 14 just as news was breaking that 26 people, including 20 children, had been shot and killed at the Sandy Hook Elementary School in Newtown, Conn. by a gunman who later committed suicide. Sol Republic soon decided that a gun range event even weeks after the mass shooting wouldn’t be appropriate.

In a short email circulated Dec. 17, Sol Republic’s press agency said the company would still hold a media event at CES, but at a different, yet undecided location.

The 2013 International CES (formerly called the International Consumer Electronics Show) officially runs from Jan. 8 to 11, but will be preceded by two press-only days. During a November press preview, Gary Shapiro, CEO of the Consumer Electronics Association, which runs the show, said the show would feature more than 3,000 exhibitors. He added that based on early registrations, attendance was “on track” to match last year’s 153,000 attendees.

Copyright 2012, Robert S. Anthony, Stadium Circle Features
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